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Massena Public Library seeing increased circulation numbers

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MASSENA - Circulation numbers are on the rise in virtually all areas at the Massena Public Library.

Total circulation for 2012 is 25,944, up from 22,405 for the same time period in 2011, according to Library Director Lynn M. Fountain.

By category, adult fiction circulation rose from 3,025 in February 2011 to 3,054 in February 2012, while adult non-fiction jumped from 877 in February 2011 to 914 in February 2012.

Juvenile fiction took a big leap, from 1,658 in February 2011 to 2,844 in February 2012, and eBooks jumped from zero in February 2011 to 105 in February 2012.

Ms. Fountain said some of the eBook popularity might be attributable to an increase of young readers using the “TumbleBook Library,” an online collection of animated, talking picture books that teach young children about the joys of reading.

“There is an increase in the children’s area. There’s an online system called TumbleBooks that’s designed for children. I think the teachers have started using it more regularly over the last couple of months because we’re definitely seeing an increase in circulation in the children’s area,” she said.

Ms. Fountain said she had also talked with officials at the Potsdam Public Library.

“Their numbers are up as well,” she said.

Also on the rise after taking a fall last year are DVD check-outs. So far, 4,360 DVDs have been checked out from January to March, compared to 2,464 during the first three months of 2011.

The biggest difference, however, is in the month-by-month analysis that showed 419 DVDs checked out in February 2011, compared to 1,344 in February 2012. A year earlier, 1,774 DVDs had been checked out in February 2010.

In 2011, 492 DVDs were checked out in March, and that jumped to 1,551 in March 2012.

Last year’s drop coincided with the implementation of a $1 fee to check out DVDs from the Massena Public Library. That fee had gone into effect on Feb. 1, 2011 as a way to generate additional revenue for the library. Library trustees approved the move, but added a caveat that patrons could check out three DVDs for the price of two.

However, DVD circulation numbers continued to decline and members of the library’s Board of Trustees pulled the plug on the fee in June 2011. Since then, numbers have been rising again.

However, Ms. Fountain said, she’s seeing an increase across the board in circulation, which bodes well for the library.

“We still saw an increase in adult fiction and non-fiction,” she said. “It’s good to see it across the board.”

In addition to circulation, the number of library visits was up from 9,753 in February 2011 to 9,972 in February 2012, as was computer usage, from 1,590 in February 2011 to 1,766 in February 2012.

In addition, the library added 87 new users in February 2012.

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