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Thu., Oct. 8
Serving the communities of Massena and Potsdam, New York

Trading Post host headed to NYC for media event


MASSENA - Listeners to this weekend’s Trading Post show on 1050 WYBG radio won’t hear the familiar voice of Carina Lamendola.

That’s because, as the host of the Trading Post, she was invited to be at the Hotel Pennsylvania, located in midtown Manhattan in New York City, to talk to others about her broadcasting job.

“It’s for people in the media. I get to be a celebrity,” Ms. Lamendola said. “They pay a lot of money to go.”

She’ll be leaving Friday and returning Sunday. She said she’s not sure how the invite came about, but she’s looking forward to joining other media representatives in the Big Apple to answer questions from others about the profession.

“The last time it was held in September. They hold it twice a year. I’d never heard about it. Once I saw the invite, I looked it up,” she said. “I like to meet different people and hear what broadcasting is all about.”

They’ll initially be sitting at microphones at a dais, with their name plate in front of them, and others will pose questions about the media and jobs in broadcasting.

“It’s like when you watch Meet the Press. Everybody has microphones and answers questions,” Ms. Lamendola said.

Following that, there will be an individual question and answer period for the attendees, who move from reporter to reporter.

“There’s a person next to me with a stopwatch. They only have three minutes to talk to me. It reminds me of a press conference,” she said.

During her visit, she’ll also have a chance to promote her show, the Trading Post, where she has been the host since 2006. The program airs at 9 a.m. Sundays.

It won’t be Ms. Lamendola’s first time in New York City. She grew up in Norfolk and later Massena, but lived in New York City for five years before returning to the north country at the same time as the Sept. 11, 2001 terrorist attacks.

“New York City was so hard. I said, ‘I want to go home.’ I went there very young and with no experience,” she said.

While there, she attended theater school, started plays and was in a music video. She also worked at a cafe and walked dogs and said she’s anxious to return to the city, even for a one-day stay.

“I remember thinking, ‘Alright, I’m going back to New York,’” she said.

Ms. Lamendola returned to the area for family reasons and, following an internship, was hired at the station and has hosted the Trading Post since 2006.

“For fun, Curran (Wade, general manager) lets me write commercials now and then,” she said.

As host of the Trading Post, Ms. Lamendola said she has become close with her callers, many of whom call in items regularly.

“It is almost like a family in a way. Some people have called for years. When I was sick (with appendicitis) and in the hospital, some people sent me cards,” she said.

Ms. Lamendola said she has found a home in radio broadcasting as host of the weekly show.

“Radio is a very special medium. You can hear it in your car, while you’re jogging, fishing, camping... One person even told me that they were listening to me while they were on their boat,” she said.

“I personally would like to thank the listeners for inviting me weekly into their homes and taking me along on their excursions. It is very fulfilling to know that I am a part of peoples’ lives regardless of whether I know them or not,” she said.

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