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Sat., Oct. 3
Serving the communities of Massena and Potsdam, New York
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Film crew returns to Potsdam for promo videos


POTSDAM — A Rochester filmmaking company that made a promotional video for the town is returning to Potsdam later this year to shoot more footage.

CGI Communications Inc. created the video series for the town’s website in 2009. The series was geared toward people who might be considering moving to Potsdam, with a focus on quality of life, education and health care.

When the town commissioned CGI Communications to create the series, it came with a three-year contract. Now that the time is nearly up, the company has offered to update the videos. The town board agreed to the update at a meeting earlier this month.

As in 2009, CGI Communications will not charge the town for its work. Instead, it will solicit local businesses, which can pay for a short video featuring their services that will be linked to the main video series.

Last time 20 businesses signed up.

“We didn’t receive one complaint from anybody; everybody was satisfied with what they got,” Town Supervisor Marie C. Regan said.

The town has used the video series to represent Potsdam to outsiders.

There is no set date for filming yet, but Ms. Regan said it likely will begin in October. The town is seeking input from residents to determine what elements of life in Potsdam to include in the updated series.

“We usually talk to people and ask them what they’d like to showcase, and the rest we just use our own judgment,” Ms. Regan said.

The town has seen several changes over the last three years that may be highlighted in the video, such as new businesses and expansion at Clarkson University and SUNY Potsdam.

The updated series, alongside the business profile videos, also will appear on CGI Communications’s new website,, which was developed to promote communities to those looking to move.

In addition, CGI Communications has offered to shoot profile videos for local nonprofits free of charge.

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