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Massena Salvation Army red kettle campaign falls $7,000 short

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MASSENA - As red kettles are put away until November, Salvation Army organizations will continue to see green trickle in from their largest fundraiser.

Though the nonprofit agencies in Watertown, Massena and Ogdensburg have yet to finalize their individual red kettle campaign totals, one has already reported success, while another has reported strain.

Watertown Salvation Army exceeded its $100,000 goal, having raised $106,000, according to Lt. Zeb Hough. On the other end of the spectrum was the Massena Salvation Army’s $7,000 shortfall from its $35,000 goal. Ogdensburg Salvation Army representatives declined comment about their campaign but referred communications to the Salvation Army’s regional headquarters in Syracuse. Salvation Army spokeswoman Christine Gray said the Ogdensburg Salvation Army red kettle campaign had collected about $41,000 of its $45,000 goal thus far.

“We’re excited,” Lt. Hough said about the 2013 campaign. “Probably a week before the whole thing was over we were at about $87,000, We had an extremely successful (Dec. 23) that got us to goal.”

On Dec. 20 alone, he said, the agency took in $1,000 at the large red kettle that was placed in center court at Salmon Run Mall.

“We really have to attribute the success of the campaign to our volunteers,” Lt. Hough said.

Fifty-two people/group volunteers were new to the red kettle campaign.

Financial contributions to the Watertown Salvation Army’s online red kettle will be accepted until Jan. 17.

Like other agencies collecting funds between Thanksgiving and Christmas, Salvation Army organizations had six fewer days to raise funds during that period because of when the Thanksgiving holiday fell. That, combined with starting on Nov. 11 instead of Nov. 1, as it did in 2011, is what affected the success of the Massena Salvation Army’s red kettle campaign, according to Capt. Russell Crowsen.

“Our kettles went pretty good, all things considered,” he said. “We still need donations throughout the year. This will make an impact considering we have to redo our budget, but we’re still able to serve the community. It’ll just be doing things in a more economic way.”

The Massena Salvation Army offers food and programs for both children and adults year-round.

“It may not be on everyone’s mind in the summer and spring,” Capt. Crowsen said. “It’s still very needed.”

Donations, he said, can be sent to Massena Salvation Army, P.O. Box 107, Massena, N.Y. 13662.

The red kettle campaign typically runs from the beginning of November through Dec. 24.

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