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Despite the winter weather Valentine’s Day still good for business

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MASSENA - A winter storm that dumped nearly a foot of snow in the Massena area wasn’t enough to prevent local businesses from reaping the benefits Cupid brings each year on Valentine’s Day.

At Peets’ Jewelers in Massena, Jeramy P. Peets said with the storm letting up Friday afternoon all it did was make for a busier afternoon.

“It started out a little bit slow, but now that everyone is dug out they’re coming down,” he said at roughly 3:30 p.m. Friday.

Mr. Peets, who co-owns the store with his father and sister, said when he woke up Friday morning and saw the snow that had already accumulated combined with the heavy snow that was still falling he was afraid Mother Nature was going to hurt business.

“I was thinking, ‘It’s going to really hurt us,’ but since the snow has stopped at the end of the day all it is going to do is make for a busier afternoon,” he said.

Among those shopping in the store Friday afternoon was Darren Deragon of Massena.

Mr. Deragon said he doesn’t usually wait until the last minute to purchase gifts, but this year his wife told him not to buy her anything.

“She told me not to buy her anything, but I figured I still better,” he said before picking out a necklace for his Valentine.

Daniel DeLorme at The Lobster House in Norwood said the weather did lead to some cancellations, but they had no problem filling the spots.

“We’ve had cancellations, but we’ve had a lot of people call in,” he said. “We still turned down a lot of people. We’re still completely full.”

Mr. DeLorme said the restaurant has actually been fulled booked for a close to a week, with the 5 to 8 p.m. reservations going the fastest.

“We get a couple hundred calls every day,” he said.

But despite being filled for the night, Mr. DeLorme said Valentine’s Day isn’t even their busiest day of the year.

“It’s the second or third busiest day,” he said. “Mother’s Day is the busiest Day by far, especially because of the (college) graduations up here.

No matter how busy they get, he said they’re accustomed to handling large crowds, with enough servers, bussers and kitchen staff on hand to ensure everything runs smoothly.

“We’ve been doing this for over 20 years,” he said. “Saturday nights are usually pretty packed.”

Violi’s in Massena was also expecting a busy evening.

Ross Violi, who co-owns the restaurant with his brother, Dominic, said that although the restaurant did experience some cancellations they were going to be busy until late Friday night.

“We’re going to be right straight out until 11 p.m. tonight,” he said, adding that many of the people who canceled on Friday rescheduled for today.

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