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Massena to be promoted along New York State Thruway

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MASSENA - For the first time, travel brochures promoting the Massena community are now available at three rest areas along the Thruway thanks to the efforts of the Massena Town Council and the Greater Massena Chamber of Commerce.

Town Councilmen Albert Nicola, John Macaulay, Tom Miller, Sam Carbone and Supervisor Joseph D. Gray recently voted to approve a one-year contract with the Henry Hudson Tours to include Massena’s Meet the Town booklet at the Sloatsburg Gateway Information Center, Plattekill Information Center and the New Baltimore Information Center along the Thruway.

The contract, for $995, means the Meet the Town booklets and any future publications generated by the town or other Massena organizations will be included on the racks of travel brochures and information at the rest areas. Plans are being made to create additional publications to promote Massena’s many positive features that might attract visitors.

“The fishing and natural beauty of our area are second to none,” Mr. Gray said.

Mr. Gray noted the St. Lawrence Seaway continues to attract thousands of visitors each year – over 40,000 in 2013 alone – and the Chamber of Commerce is making plans to once again staff the gift shop there.

“Likewise, the facilities at Robert Moses State Park are among the best in New York State, and lots of folks visit the New York Power Authority’s visitors center as well. The Town Council hopes that by featuring a Massena publication along the Thruway, more people may be convinced to travel to Massena,” he said.

The Town will use a very small portion of the Gaming Compact monies to fund this effort and plans are in the works to get more Massena exposure along U.S. Interstates Routes 81 and 87.

Mr. Gray said this brochure distribution is the first phase of a multi-faceted approach toward economic development that the town will coordinate with the chamber of commerce and Business Development Corp. for a Greater Massena.

“The focus of all of this is bringing new faces and wallets into our community where they can shop in our stores and eat in our restaurants, and see what we have to offer,” Mr. Gray said.

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